From blockbuster deals to exclusive launches, entertainment, and savings—Prime Day 2025 runs from July 12–14 with new products from 400+ brands, early access, and big perks for Prime members
Amazon India has officially announced Prime Day 2025, a first-ever three-day extravaganza, running from July 12 (12:00 AM) to July 14 (11:59 PM). This 72-hour celebration promises unmatched shopping, new launches, blockbuster entertainment, and savings curated exclusively for Prime members across India.
“This year, for the first time, we’re extending Prime Day to three full days, giving our members even more time to discover the best of shopping, savings, and entertainment,” said Akshay Sahi, Director, Prime, Delivery and Returns, India and Emerging Markets. “We are really excited about the vast selection, new launches, and great deals we have in store for our Prime members this Prime Day.”
New Launches from 400+ Brands
Prime members will gain early access to thousands of new product launches from top Indian and global brands including Harley Davidson, Samsung, Intel, OnePlus, iQOO, HP, Asus, Boat, Lenovo, Mokobara, Puma, Adidas, and many more.
Additionally, over 1,600 new products from 190+ Small and Medium Businesses (SMBs) such as Phool, Alpino, and Indigenous Honey will be featured across categories like home & kitchen, fashion, grooming, jewellery, and handmade goods.
Savings Galore with Partner Bank Offers
Customers can enjoy 10 per cent savings using ICICI Bank Credit & Debit cards, SBI Credit Cards, and EMI transactions on both. Prime members using the Amazon Pay ICICI Bank Credit Card will also get 5 per cent cashback and an additional 5 per cent instant discount, making it one of the most rewarding ways to shop this Prime Day.
The Amazon Pay platform is rolling out exciting offers for Prime Day 2025, giving members a chance to maximise their savings beyond shopping. Customers can enjoy up to 25 per cent off on flight tickets, up to 60 per cent off on hotel bookings, and receive up to Rs 100 cashback on movie ticket purchases. For international travellers, Amazon Pay is offering up to Rs 8,000 off on flight bookings. Additionally, users who add Rs 1,000 or more to their Amazon Pay balance will receive an instant Rs 100 cashback, making every transaction more rewarding.
Fast & Free Delivery with AI-Powered Assistance
Prime members benefit from same-day delivery on over 10 lakh products and next-day delivery on more than 40 lakh items, ranging from groceries to gadgets. For a smarter shopping experience, Amazon’s AI-powered assistant ‘Rufus’ will help customers compare products, answer questions, and give real-time recommendations.
Blockbuster Entertainment for Everyone
To ramp up excitement, Prime Video will premiere 17 Indian and international titles in multiple languages, including content from the US, Japan, and Korea.
On the music front, Amazon Music is launching “Baelist”, a multilingual love-themed playlist featuring artists like Guru Randhawa, Akshath, and Sai Abhyankkar. Prime members will also gain exclusive access to Artist Diaries, offering behind-the-scenes peeks into musicians’ lives.
Just Ask Alexa
Customers can leverage Alexa to add items to their carts, track deliveries, or find the best deals. Voice prompts like “Alexa, add garam masala to my shopping cart” or “Alexa, track my package” simplify shopping even further.
Power-Packed Offers on Prime Day Card Benefits
The Amazon Pay ICICI Bank Credit Card, now with zero joining fee, offers Prime members 5 per cent cashback year-round, plus an extra 5 per cent instant discount during Prime Day. New Prime cardholders can earn welcome rewards worth Rs 3,000, while non-Prime users can enjoy Rs 2,000 in rewards and Rs 500 off on Prime membership.
From smartphones, TVs, home appliances, and fashion, to beauty, groceries, furniture, and handmade treasures, Prime Day 2025 is expected to offer an unparalleled online shopping experience. Whether it’s exploring new product launches, streaming the latest shows, or flying off on discounted vacations, Amazon India’s Prime Day 2025 is shaping up to be the biggest celebration yet for India’s digital-first shoppers.
