Massive discounts across electronics, fashion, beauty, home and more; Prime members enjoy exclusive benefits and early access
Shoppers across India are in for a treat as Amazon.in launches its much-anticipated Great Freedom Festival from 12 noon today. The mega sale brings unmissable offers across smartphones, electronics, fashion, beauty, home essentials, and more, featuring top Indian and global brands.
Running in celebration of India’s Independence Day, the festival showcases new product launches and discounts from popular names including Levi’s, Apple, HP, Dell, Samsung, and Lenovo, alongside emerging local businesses, artisans, and women-led enterprises.
Key highlights of the Great Freedom Festival include unbeatable offers across a wide range of categories. Smartphone deals start from just Rs 7,999 for 5G models, with up to Rs 60,000 in exchange value and 18 months of no-cost EMI; standout deals include the Samsung Galaxy S24 Ultra 5G, iPhone 15 at Rs 57,249*, and OnePlus 13R from Rs 36,999*. Electronics and gadgets are available at discounts of up to 80 per cent, covering laptops, headphones, tablets, cameras, and wearables.
Shoppers can enjoy up to 65 per cent off on over 600 TV models and up to 60 per cent off major appliances such as washing machines, air conditioners, refrigerators, and kitchen essentials. The fashion and beauty segment offers up to 70 per cent off on premium clothing, footwear, watches, skincare, makeup, and fragrances. Bookworms and gamers can grab up to 80 per cent off on books, toys, and games from top brands like LEGO, Hasbro, and Sony PlayStation. For daily essentials, Amazon Fresh is offering up to 45 per cent off on groceries and household staples, along with Rs 400 cashback for added savings.
Customers can also use Amazon’s AI assistant Rufus for product discovery and recommendations.
Bank Offers & Prime Perks:
SBI Credit Card users get a 10 per cent instant discount. Prime members using the Amazon Pay ICICI Credit Card enjoy 5 per cent cashback and rewards worth Rs 2,500. Instant credit of up to Rs 60,000 is available for eligible customers through Amazon Pay Later.
Prime members also get early access, fast delivery, exclusive deals, and entertainment benefits through Prime Video, Music, Reading, and Gaming.
Celebrating Local & Sustainable Brands:
Shoppers can discover unique selections from Amazon Karigar, Saheli, Launchpad and local shops, featuring handcrafted decor, sustainable beauty, regional snacks, smart home devices, and even two-wheelers from top Indian brands.

