Demand for umbrellas, raincoats, mops and anti-frizz serums spikes across metros as Flipkart Minutes becomes go-to platform for season-specific needs
As monsoon rains swept across India, Flipkart Minutes witnessed a significant surge in demand for weather-specific essentials, underlining the platform’s growing relevance in addressing real-time seasonal needs. The quick commerce arm of Flipkart reported that 90% of its monsoon-related product range—including umbrellas, raincoats, mop sets, insect repellents, power banks, and torches—was sold in the past month alone.
One in every five orders placed on Flipkart Minutes in June included a monsoon-related item, with umbrellas and raincoats registering up to 5X growth on the platform. Demand for home cleaning tools such as mop sets increased 2.5X. Among metro cities, Delhi, Bangalore, and Mumbai led the charts in overall order volumes, with the 25–35 age group emerging as the most active consumer segment.
Online search behaviour mirrored this buying trend, with keywords such as ‘raincoat’, ‘umbrella for women’, and ‘mosquito racket’ ranking high. The monsoon aesthetic also took centre stage, as black, blue, and grey remained the most popular colours in rainwear—combining practicality with style.
Beyond weatherproof gear, mosquito repellents saw a 2X rise, slippers and clogs became preferred footwear for navigating puddled streets, and anti-frizz serums surged by 4X—highlighting haircare as a rising monsoon concern. Hygiene remained top of mind, with antibacterial soap sales doubling as shoppers looked to stay safe during the damp and disease-prone season.
According to Kanchan Mishra, Vice President, Flipkart Minutes,
“The surge in monsoon-driven demand reflects the deepening trust of Indian consumers in Flipkart Minutes for time-sensitive, season-specific essentials. Our focus remains on offering convenience, speed, and a curated assortment that aligns with everyday needs. These trends reaffirm our commitment to helping shoppers stay prepared, comfortable, and safe during India’s most dynamic season.”
With over 1,000 monsoon-related items available, Flipkart Minutes has positioned itself as a reliable, hyper-local solution for shoppers looking to beat the rains, all within minutes.
