Partnership aims to make everyday beauty and wellness essentials more accessible to consumers across India’s tier-2+ cities
Meesho Mall, the branded shopping destination within Meesho’s marketplace, has announced a major expansion of its personal care portfolio through partnerships with leading consumer goods companies, including Procter & Gamble (P&G), Hindustan Unilever Limited (HUL), and Himalaya. The move is set to bring trusted beauty and wellness products to millions of digital-first shoppers across India, especially in tier-2 and smaller cities.
With personal care becoming an integral part of daily routines across urban and rural India alike, Meesho’s partnership with these FMCG giants marks a strategic step to meet the rising demand for self-care essentials.
From baby care and hygiene products to shampoos, moisturisers, and cosmetics, Meesho Mall users can now shop from a wide array of products from iconic brands such as Pampers, Whisper, Gillette, Head & Shoulders, Pantene, Dove, Ponds, Tresemme, Vaseline, Lux, Pears, Himalaya, and more.
“As personal care transitions from being a luxury to a daily necessity, consumers in cities like Varanasi, Raipur, Madurai, and Jodhpur are actively seeking quality products at affordable prices,” a Meesho spokesperson said. “Meesho Mall is uniquely placed to bridge this demand by offering top brands with the ease of digital access and competitive pricing.”
The partnerships enable P&G, HUL, and Himalaya to tap into Meesho’s expansive and growing user base, particularly among new-to-ecommerce customers in emerging markets. This collaboration reflects a broader trend of mainstream FMCG brands embracing digital-first platforms to reach consumers directly and strengthen their rural and semi-urban penetration.
By combining Meesho’s pan-India logistics and mobile-first interface with the scale and reliability of legacy personal care brands, the initiative aims to reshape how Indian households access essential self-care products — making beauty and hygiene more inclusive, affordable, and consistent.
With the personal care market in India poised for exponential growth, Meesho’s latest move cements its position as a key enabler of everyday wellness across Bharat.
