Revolutionary launch enables hands-free, autonomous eCommerce operations for D2C brands and MSMEs
Shiprocket, India’s leading eCommerce enablement platform, has launched the nation’s first Model Context Protocol (MCP) Server for eCommerce shipping—ushering in a new era of intelligent and autonomous operations for direct-to-consumer (D2C) brands and MSMEs across India.
This pioneering innovation enables AI agents to execute key logistics functions such as checking courier rates, tracking shipments, or scheduling pickups using natural language prompts. With this, businesses no longer require dashboards or APIs—just a single line of instruction is enough to carry out complex shipping operations.
Designed for seamless integration with modern AI ecosystems, the MCP Server allows businesses to embed commerce capabilities into tools they already use, such as Claude, Cursor, and Zapier. It supports faster execution, hands-free operation, and enterprise-grade security.
Saahil Goel, MD & CEO of Shiprocket, commented, “Our MCP Server marks a transformative shift from manual workflows to autonomous operations powered by AI. This is more than just an integration—it’s a new interface for eCommerce. We’re enabling a world where AI doesn’t just support business decisions, it executes them.”
Once integrated, AI agents can perform a wide range of tasks—estimate delivery timelines, track orders, assign couriers, and more—using voice or text commands. For instance, a user can say: “Track Order ID 12345 and notify the customer if delayed” or “Create a new prepaid order and schedule a pickup.”
With this launch, Shiprocket reinforces its mission to build a smarter, scalable eCommerce infrastructure for the businesses of Bharat, enabling them to respond faster, operate more efficiently, and grow with ease.
