The accessories brand has introduced a new handbag collection targeting summer demand, with the range available through Amazon and its direct-to-consumer channels
Accessories brand Lavie has expanded its handbag portfolio with the introduction of the Infinity Range, a new collection aimed at tapping seasonal demand for fashion accessories, while onboarding actor Krystle D’Souza as the face of the campaign.
The Infinity Range comprises woven handbags in pastel shades and is positioned for both younger and adult consumers. According to the company, the collection is built around a metallic gold Infinity emblem and includes structured tote bags designed for everyday and occasion wear.
The unveiling comes as fashion and accessories brands continue to strengthen their premium and design-led offerings amid growing online demand for lifestyle products. Lavie said the collection will be sold through Amazon, including its Prime assortment, alongside the brand’s direct-to-consumer platform.
The company even added that the collection reflects its focus on combining contemporary design with everyday functionality while catering to consumers seeking versatile accessories. As part of the campaign, actor Krystle D’Souza will promote the collection across Lavie’s digital platforms.
Lavie operates in the handbags and fashion accessories segment, with a portfolio spanning handbags, tote bags, sling bags, backpacks, wallets and clutches.
