The latest Men in Platinum collection celebrates empathy, quiet confidence and contemporary expression
Malabar Gold & Diamonds has unveiled new additions to its Men in Platinum collection, introducing refined designs inspired by how modern men express strength, sensitivity and self-assurance. Launched ahead of International Men’s Day, the collection reflects a shift in masculinity—towards empathy, intention and a quiet confidence that does not depend on display.
Built on a restrained visual language, the campaign uses deep blacks, greys, blues and warm browns, complemented by textures such as leather, linen and matte brass. The pieces sit naturally within this world, free from ornamental excess and shaped for authenticity.
The narrative centres on intimate, everyday moments: adjusting a cuff, exchanging a glance, lifting a child or painting a daughter’s nails. These scenes highlight presence rather than performance, portraying strength that feels grounded, steady and emotionally aware.
Crafted in platinum—a metal known for its purity and enduring resilience—the collection also features select pieces with Tiger Eye, valued for its warm, natural striations. The combination offers designs that feel structured yet fluid, minimal yet expressive.
Lighting plays a subtle role in the campaign: sharper hues define moments of composure, while softer gradients highlight connection. This interplay brings out the emotional depth behind the jewellery.
“Our latest additions come from observing how men today express themselves,” said M.P. Ahammed, Chairman of Malabar Gold & Diamonds. “Their strength has space for sensitivity, and their confidence carries warmth. We wanted jewellery that fits naturally into real life—where responsibility, affection and self-assurance coexist.”
He noted that men across India are embracing quieter, more thoughtful choices, favouring lasting materials and designs that feel personal. The new Men in Platinum collection is shaped around this evolution, offering pieces suited for intimate moments, meaningful milestones and everyday life.
With material certainty and emotional nuance at its core, Men in Platinum presents a refined vocabulary for the modern man—one that balances clarity with compassion and timeless design with contemporary expression.
