New collection celebrates individuality, inner strength, and self-expression with vibrant gemstones and modern design
Malabar Gold & Diamonds, one of the world’s leading jewellery retailers and a pioneer in responsible sourcing, has launched Vyana, a captivating new gemstone jewellery collection honouring the uniqueness of every woman. Drawing inspiration from the belief that no two gemstones—and no two women—are alike, Vyana is a celebration of individuality, strength, and self-expression.
Crafted in 18kt and 22kt gold, the collection blends diamond-inspired brilliance with an array of gemstones, offering bold yet lightweight designs suited to the modern Indian woman who navigates seamlessly between tradition and contemporary style. Each piece symbolises the wearer’s multifaceted nature—graceful, powerful, and authentically herself.
A Collection with Character
The Vyana range features fluid silhouettes, vibrant colours, and a mix of traditional and modern aesthetics. From aquamarine’s serenity to emerald’s power and pink topaz’s elegance, each gemstone reflects a different facet of womanhood.
Launching alongside Vyana, the brand’s Gemstone Jewellery Festival also features a range of traditional designs with exquisite gemstones and uncut diamonds. Customers can avail up to 25 per cent off on making charges for all gemstone and uncut diamond jewellery until 7 September 2025.
‘Just Like Me’ Campaign with Srinidhi Shetty
The launch is accompanied by the Just Like Me campaign, fronted by Malabar’s brand ambassador Srinidhi Shetty. Known for her poise and versatility, Srinidhi brings Vyana’s spirit to life, embodying the balance of grace, confidence, and individuality that the collection represents.
“Vyana is more than a jewellery collection. It is an ode to the many shades of a woman’s spirit,” said M.P. Ahammed, Chairman, Malabar Group. “Every gemstone tells a story of strength, grace, and individuality—just like the women who wear it.”
Global Craftsmanship, Local Soul
With a presence in over 400 showrooms across 13 countries—including India, the Middle East, Far East, USA, UK, Canada, and Australia—Malabar Gold & Diamonds combines global design sensibilities with an Indian heart. Every piece is HUID-compliant, ethically sourced, and crafted with rigorous quality checks. Customers benefit from Malabar’s well-known Malabar Promises, which include lifetime maintenance, transparent pricing, 100 per cent exchange value on gold and diamonds, and complimentary insurance.
As part of its commitment to responsibility, Malabar allocates 5 per cent of its profits to CSR initiatives focusing on education, healthcare, women’s empowerment, environmental sustainability, housing, and hunger eradication.
