The natural diamond council says that as the industry moves forward, the focus remains on maintaining a consistent annual acquisition rate and a growing consumer base
Highlighting that domestic natural diamond jewellery market continues to witness strong growth momentum, Natural Diamond Council has stated that ownership of natural diamond jewellery among Indian women has increased from 11 per cent in 2022 to 15 per cent in 2025.
The council said that the category’s resilience is being driven significantly by younger consumers, with Gen Z and Millennials now accounting for 86 per cent of India’s total natural diamond market value. This demographic increasingly views natural diamonds as symbols of individuality, authenticity, and emotional meaning, with consumers spending an average of Rs 198,000 per piece. . The market is further projected to grow at a strong 12 per cent compound annual growth rate (CAGR), reaching Rs 1,520 billion by 2030, it said while referring to a report.
“It is easy to associate diamonds with the red carpet and the spotlight, and those moments matter. But the real headline this year is quieter and far more convincing. In just three years, natural diamond ownership among Indian women has grown from 11 per cent to 15 per cent. Numbers like that come from belief, they tell us that for a growing number of Indian women, a natural diamond is a deliberate choice, real, rare and made to be passed on, an expression of who she is rather than just an occasion she marks,” stated Richa Singh, Managing Director, Natural Diamond Council.
This growth comes even as the broader jewellery sector navigates macroeconomic headwinds. NDC said that the upward trajectory is further validated by the recent performance of its leading jewellery retailers, who reported that the natural diamond category is consistently outpacing overall market growth.
The council said that as the industry moves forward, the focus remains on maintaining a consistent annual acquisition rate and a growing consumer base that views natural diamonds as an essential, high-value asset in an evolving retail landscape
