Tata-backed ethnic wear brand unveils The Valley of Flowers, Inaya, Raas and Summer Essentials at Hazratganj store ahead of wedding season
Taneira, the women’s ethnic wear brand from Titan and the Tata Group, has unveiled its refreshed summer wardrobe collections in Lucknow, strengthening its occasion-led portfolio ahead of the summer wedding season.
The launch took place at the brand’s Hazratganj store in the presence of Somprabh Kumar Singh, Chief Sales and Marketing Officer (CSMO), Taneira, and actor Aahana Kumra.
The new summer line-up includes The Valley of Flowers, Inaya, Raas and Summer Essentials, offering a broad range of sarees and apparel designed for weddings, festive occasions, parties and elevated everyday wear.
Taneira said the collections blend traditional Indian craftsmanship with contemporary design sensibilities, focusing on lightweight fabrics, breathable silhouettes and occasion-ready elegance suited to the summer season.
The Valley of Flowers collection draws inspiration from floral landscapes and includes sarees crafted across weaving clusters such as Kanjivaram, Banaras, Maheshwari and South Silks, along with Bandhani, Paithani, Chanderi, Gharchola, Baluchari, Gadwal, Uppada and Rajkot Ikat. Prices begin at Rs 7,499.
Meanwhile, Inaya is inspired by nature and cosmic movement, featuring layered textures and fluid drapes in a modern take on occasion wear, with prices starting at Rs 3,499.
To complement festive dressing, Taneira has also introduced Raas, targeted at soirées and pre-wedding celebrations, combining rich weaves, vibrant palettes and contemporary styling.
For everyday consumers, Summer Essentials starts at Rs 1,299 and focuses on versatile, breathable silhouettes suited for workwear and daily dressing.
Somprabh Kumar Singh said the arrival of summer drives a clear shift in wardrobe choices across Uttar Pradesh, especially in the growing summer wedding segment, which continues to support India’s saree market valued at over Rs 51,000 crore. He added that the new range aims to combine style, comfort and occasion relevance for customers.
Launched in 2017, Taneira currently operates 78 stores across 41 cities and continues to expand across Tier I and Tier II markets, while also selling online with global delivery.
