India’s leading value retailer swiftly implements GST rate cuts across 525 stores, ensuring transparent savings for consumers this festive season
V-Mart Retail, one of India’s largest value fashion and lifestyle retailers, has announced the nationwide implementation of revised GST rate cuts across its 525 stores under the government’s “GST Bachat Utsav.” The initiative comes following the Government of India’s recent decision to reduce GST rates on a wide range of essential and lifestyle items, including apparel, FMCG products, home essentials, and accessories.
By swiftly adapting its billing systems and in-store operations, V-Mart has ensured that the benefits of reduced GST are directly passed on to consumers. Customers will now see the GST discounts clearly reflected on invoices, reinforcing transparency and compliance. The move is strategically timed to coincide with the festive shopping season, providing families with tangible relief on everyday purchases as well as festive fashion.
Commenting on the rollout, Vineet Jain, COO, V-Mart Retail, said, “We are proudly passing on the GST discounts to make celebrations for our consumers a little brighter and a lot smarter. At V-Mart, we have swiftly implemented these changes across all our 525 stores, ensuring that the reduced GST is clearly reflected in the final prices. Keeping the festive spirit alive, we have decided not to increase the cost of products where the GST rate has been raised. The initial response from our customers has been overwhelmingly positive—they are noticing the savings on their bills and appreciating the transparency and timeliness of the rollout. Families shopping for both everyday needs and festive wear are now able to stretch their budgets without compromising on quality.”
The retailer has also invested in clear communication within its stores, with signage and promotions highlighting the GST savings. V-Mart’s decision to absorb the burden where rates have increased reflects its commitment to customer-first practices and value-driven retailing.
With festive demand expected to surge, V-Mart is fully stocked to meet consumer needs across fashion, lifestyle, and daily essentials. The company said that this initiative strengthens its mission to make quality and affordable fashion accessible to millions of Indian families, while reaffirming its role as a responsible and transparent retailer.
By reducing the tax burden during one of the busiest shopping periods of the year, V-Mart is positioning itself not only as a beneficiary of government reforms but also as a brand delivering genuine relief to its customers. This approach underscores its reputation for value retailing, bringing festive cheer and affordability to households across urban and semi-urban India.
