Revolutionary cool touch fabric redefines everyday lingerie for warm weather
Premium Japanese lingerie brand Wacoal India has launched its Cool Comfort Collection for Spring/Summer 2025, introducing a refreshing blend of advanced fabric technology and elegant design. Specially crafted for the sweltering Indian summer, the collection features Cool Touch fabric, which provides an instant cooling sensation by dispersing body heat and enhancing airflow. This smart material lowers the fabric temperature by 2–3°C, ensuring a light, breathable, and confident feel throughout the day—perfect for women on the move.
Designed with modern Indian women in mind, the Cool Comfort Collection brings a sleek update to warm-weather lingerie. The range is available in serene pastel shades and incorporates perforated cups and rice-knit fabric for superior ventilation and all-day freshness. Each set strikes the right balance between comfort and sophistication, making it equally suited for lounging, running errands, or braving the city heat.
The collection offers three versatile styles, each paired with matching panties to suit individual preferences. The Cool Comfort Padded Wired bra delivers full coverage and added lift through broad, double-layered wings, available in Dusty Orchid and Ghost Grey. For a more seamless and delicate look, the Cool Comfort Lacy Padded Non-Wired option features soft lace, padded cups, and supportive wings in Dusty Blue and Pun Pink. Meanwhile, those who prefer a more relaxed fit can opt for the Cool Comfort Padded Non-Wired bra, offering 3/4th cup coverage and available in Montana Grape and Ghost Grey.
Starting at Rs 1,999, the Cool Comfort Collection is available across Wacoal India’s exclusive outlets and on the brand’s official website, http://www.wacoalindia.com. With this launch, Wacoal continues its legacy of delivering comfort-driven, stylish lingerie that adapts to India’s climate and women’s lifestyles.
Established in 1946 in Japan, Wacoal has grown into a global leader in luxury lingerie, entering the Indian market in 2015. Known for its commitment to the perfect fit, the brand offers a wide selection of bras, panties, shapewear, and sleepwear, all designed with precision and care. In India, Wacoal boasts 18 exclusive brand outlets (EBOs), over 40 large format stores (LFS) across key metros, and a presence in 80+ multi-brand outlets (MBOs) across 20 cities. The brand also maintains a strong digital presence through its website and leading e-commerce platforms.
With expert in-house consultants and a growing retail network, Wacoal India ensures premium comfort and fit are never out of reach—especially when the temperature rises.
