With this new range, Godrej Consumers is looking to expand its product portfolio in the professional hair care market across India, including Tier II and Tier III cities
Godrej Professional, the professional hair brand from Godrej Consumer Products (GCPL), has expanded its professional hair care range in India with hair Botox treatment – Botosmooth. With this new range, Godrej Consumers is looking to expand its product portfolio in the professional hair care market across India, including Tier II and Tier III cities.
The company introduced product range to the UP market in Lucknow on Wednesday. Commenting on the launch of Botosmooth in Uttar Pradesh, Abhinav Grandhi, General Manager, Godrej Consumer Products (GCPL), said, “We already have an established presence in the professional hair care category and expertise in haircare and colour, this makes us enter the next category which is hair Botox treatment. Products like Botosmooth enhance the salon experience for clients and foster business growth opportunities for salon owners.”
He further added, “Skill-building education about the latest hair treatments is crucial for getting the best results in salon hair care treatment. Godrej Professional is doing this by organising training for stylists across Uttar Pradesh with international hairdressers and industry experts. This will enhance the skills of all these hair stylists.”
With this launch, Godrej Consumer Products enters a market where many international brands have already made their presence felt. Najeeb Ur Rehman, Technical Ambassador at Godrej Professional, said that as a brand, Godrej may have entered late in this market, but it is coming with a technology that is already ahead of many other brands. “Godrej is an Indian multinational and we have already made a professional range of hair care products for many other countries. In India, we wanted to come up with products that are a milestone in hair care innovation,” said Rehman.
He also added, “We may be a fairly new player in the professional category, but are the fastest-moving company when it comes to B2B, especially in Tier II and Tier III markets. We are targeting both the high-end consumer and the mass market and hence, launching a variety of ranges to suit every need.”
Vivian Benedetto, global educator from Brazil, added to this, “Godrej Professional’s Botosmooth sets a new standard in salon hair care, introducing a ground-breaking treatment now accessible in India.”
Botosmooth by Godrej Professional is a treatment that restores and revitalises all types of hair. Zero use of formaldehyde is the highlight of the treatment, making it a safer option compared to others. Even without formaldehyde, it renders hair extremely soft, frizz-free and reconstructs it into naturally straight-looking hair.
