Rebrand signals global ambitions and deepened salon partnerships as part of Vision 2030 roadmap
Esskay Beauty Resources, a pioneering force in India’s professional beauty industry, has unveiled its refreshed brand identity at the Hair & Beauty Show (HBS) India, marking a pivotal step in its Vision 2030 roadmap focused on global expansion and innovation.
Revealing its new logo before a packed audience of industry stakeholders, the rebrand signifies the company’s evolution into a service-driven, future-ready enterprise. The new identity features a rich base colour paired with a soft beige accent, symbolising both sophistication and approachability. A heart motif within the logo reflects care and transformation, while a stylised checkmark embodies quality and trust—values that have underpinned Esskay Beauty’s journey for over two decades.
“Unveiling our redesigned identity at HBS India feels like the perfect moment to share our excitement with the world,” said Ankit Virmani, Director, Esskay Beauty Resources. “This rebrand is more than just cosmetic—it reflects our ambition to be a global, agile, and service-oriented partner to salons everywhere.”
Currently supporting over 22,000 salons across 300+ cities, Esskay Beauty has played a defining role in shaping the beauty sector in India. With an expanded vision, the company now aims to scale its global footprint, backed by an agile supply chain, enhanced customer engagement, and education-focused growth.
The brand has also introduced two new verticals—Elite and Luxe—designed to cater to diverse segments of the beauty industry. While Elite includes premium brands like Mr. Barber, Ola Candy, Waxxo and Skinora, Luxe will represent high-end international names such as Casmara, Olivia Garden, Macadamia, and Rica Haircare.
Subham Virmani, Director at Esskay Beauty, reinforced the company’s commitment to its partners: “This rebrand is a renewed promise. We are more than distributors—we are enablers, mentors, and collaborators. From products to education and real-time solutions, we’re here to help salons grow with us.”
Esskay Beauty’s revamped identity will be rolled out across packaging, digital platforms, salon spaces, and training modules. With a dedicated team of over 300 professionals, the company is strengthening its position not just as a supplier, but as a strategic partner committed to long-term salon success.
Founded in 2002, Esskay Beauty is the exclusive importer of globally acclaimed beauty and wellness brands including Casmara (Spain), Rica Wax (Italy), Macadamia (USA), Olivia Garden (USA), and Naturica (Italy). The firm has also built innovative in-house brands like Skinora, Ola! Candy, Mr. Barber, and Waxxo, tailored for modern beauty professionals.
As it embarks on a bold new chapter, Esskay Beauty is not only transforming its image—but redefining the future of professional beauty with a mission rooted in inclusivity, empowerment, and global excellence.
