India’s homegrown beauty brand brings its inclusive skincare and makeup range to the capital, deepening retail footprint
Fast-growing Indian beauty and skincare brand Recode Studios has announced the launch of its latest retail outlet in Rajouri Garden, Delhi, marking a key milestone in its mission to expand across major metro cities. Located at J-117, Rajouri Garden, Delhi-110034, the new store offers a curated selection of Recode’s innovative, inclusive, and affordable beauty products.
This opening strengthens Recode Studios’ commitment to making premium-quality skincare and makeup more accessible to India’s modern, conscious consumers. Designed to deliver an interactive and premium shopping experience, the store brings together Recode’s top-rated products under one roof, offering Delhiites a hands-on introduction to its diverse portfolio.
Speaking on the launch, Rahul Sachdeva, Co-Founder of Recode Studios, said, “The opening of our new store in Rajouri Garden is an important milestone in the journey of Recode Studios. Growing our retail footprint enables us to engage more closely with our customers and provide them with a hands-on experience of our products. This store is yet another demonstration of our commitment to bringing high-quality yet affordable beauty solutions to a broader population as well as strengthening the foundation of our brand in India.”
Delhi’s dynamic commercial landscape and diverse consumer base make it an ideal market for Recode to further connect with a new generation of beauty enthusiasts—those who value efficacy, affordability, and conscious formulations. The new store aims to become a hub for customer interaction while showcasing the brand’s values of innovation, inclusivity, and transparency.
Since its inception in 2018, Recode Studios has challenged traditional norms in beauty retail by integrating research-led product development, clean ingredient lists, and global standards with a local sensibility. With the Rajouri Garden store, the brand reinforces its vision to empower customers across India through beauty that is both high in quality and grounded in integrity.
As Recode Studios continues to scale its retail footprint, the brand remains focused on delivering meaningful and personalised experiences, redefining how modern India shops for beauty—one store at a time.
