A first-of-its-kind beauty collaboration brings together ethical British formulations and modern Ayurvedistry, offering bespoke gifting options for India’s wedding season
In a move that redefines premium wedding gifting in India’s booming beauty market, global ethical beauty brand The Body Shop has joined hands with Ayurvedistry-led favourite indē wild for a limited-time collaboration. The partnership, unveiled during the peak of India’s wedding season, marks the industry’s first major cross-brand initiative centred on bespoke wedding gifting.
Rooted in shared values of authenticity, sustainability and conscious beauty, the collaboration brings together The Body Shop’s heritage in ethical formulations and indē wild’s contemporary Indian rituals. The result: four meticulously curated gift boxes designed for brides, bridesmaids, guests, and individuals seeking intentional, elegant gifting experiences.
The partnership celebrates a uniquely Indian sentiment — that gifting is not merely transactional but an expression of emotion, community, and tradition. Together, the brands aim to elevate wedding gifting into something more meaningful, personal, and mindful.
“A strategic milestone” for The Body Shop in India
Highlighting the significance of the collaboration, Rahul Shanker, Group CEO, Quest Retail and House of Beauty, said the partnership marks The Body Shop’s formal entry into India’s premium wedding gifting category.
“The Body Shop’s collaboration with indē wild is a strategic milestone, marking our entry into Premium Wedding Gifting. indē wild is a brand catering to the younger demographics, and this partnership will help both brands synergise,” he said.
Shanker noted that the collaboration blends The Body Shop’s commitment to ethical and Community Fair Trade sourcing with indē wild’s modern Ayurvedistry, resulting in gift boxes that go beyond beauty products.
“These boxes are more than products; they are mindful, premium care packages that perfectly meet the evolving desire of modern Indian consumers for intention and elegance in their celebrations,” he added.
For indē wild, the collaboration reflects a shift in how younger generations approach wedding traditions and self-care. Diipa Büller-Khosla, Founder of indē wild, emphasised the cultural evolution taking place across Indian weddings.
“Weddings in India have always been beautifully rooted in ritual, and today’s generation is evolving what those rituals look like. Celebrations are more personal, more intentional, and gifting is becoming a meaningful expression of that change,” she said.
“At indē wild, we’re building beauty that reflects this shift, honouring the people who show up for us with self-care at the centre of every moment. Partnering with a global icon like The Body Shop allows us to celebrate this evolution in a way that feels both proudly Indian and consciously modern.”
Four bespoke gift boxes designed for modern celebration
The Body Shop X indē wild Premium Wedding Gifting Collection features thoughtfully curated items combining bestselling essentials from both brands. The boxes are designed to suit diverse gifting needs — from bridal trousseau complements to guest gifting and personalised self-care kits. Priced from Rs 1,495, these premium boxes will be available across all The Body Shop stores and online channels. With vibrant aesthetics, thoughtful curation and a focus on conscious beauty, the collection aims to become a standout choice for contemporary wedding gifting.
A new era for conscious wedding gifting in India
India’s wedding industry is evolving, with younger consumers seeking purpose-driven, aesthetically refined and culturally resonant gifting options. This collaboration responds directly to that shift, offering a blend of global quality and local relevance.
By uniting ethical British skincare with modern Indian beauty science, The Body Shop and indē wild are making a statement — that wedding gifting can be thoughtful, meaningful, and aligned with the values of a new generation.
Founded in 1976 in Brighton, England by Dame Anita Roddick, The Body Shop is a global beauty brand committed to ethical sourcing, naturally inspired products, and sustainable practices. In India, the brand operates through its partner Quest Retail, a leading omni-channel beauty retailer and brand development company since 2006.
The collaboration with indē wild signifies its continued commitment to relevance, innovation, and conscious beauty in one of the world’s fastest-growing beauty markets.
