Qween will introduce over 20 collections and over 3,000 stock-keeping units (SKUs) featuring 100 per cent natural diamonds, gemstones, gold and silver jewellery
Bollywood actors Aamir Khan and Ranbir Kapoor have invested an undisclosed amount in Qween, a natural self-discovery experiential luxury jewellery brand making its debut in February 2026. Their participation follows the Rs 1,000 crore strategic investment by Rosy Blue and Kashikey Co.
Kashikey, the Japanese luxury retailer helped Qween with their initial investment and later Rosy Blue became the supply chain partners for the brand, as per the official statement. The self-discovery experiential retail store spanning 5,000 to 6,000 square feet is set to debut in Bangalore and Delhi.
“Qween stood out to me as a brand that’s not only building beautiful jewellery but doing it mindfully with respect for people, processes, and purpose. I am happy to be a part of a journey that is both creative and conscious,” Aamir Khan highlighted.
The brand will introduce over 20 collections and over 3,000 stock-keeping units (SKUs) featuring 100 per cent natural diamonds, gemstones, gold and silver jewellery. The assortment will include seven distinctive colours of gold and seven shades of natural diamonds, designed for both everyday wear and special occasions.
“This is not just a jewellery brand, it is a movement that celebrates a woman’s right to be seen, heard, and celebrated on her own terms. I have always felt that the young women who watch my films, who shape the culture of this country, deserve a jewellery brand that relates to them, not their grandmother’s legacy,” Ranbir Kapoor noted.
Qween aspires to reimagine jewellery for modern Indian women through purpose-led design, ethical craftsmanship and a contemporary luxury experience. The statement added that the brand is eyeing to make the journey of buying fine, all natural jewellery invitational.
