4700BC
Companies FMCG

PVR Inox Divests 4700BC To Marico In Rs 226.8 Cr Deal

This monetisation follows a strategic review by PVR Inox aimed at strengthening the balance sheet and reallocating resources towards its core cinema exhibition business

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Consumer FMCG

Popcorn Becomes Two-brand Category On Blinkit, Data Shows

A report notes that 4700BC and Act II control around 99 per cent of sales, leaving virtually no competitive long tail

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