Reliance Appoints Amitabh Bachchan As Campa Sure’s Brand Ambassador
Reliance is banking on Bachchan’s credibility, mass recognition and long standing connect with Indian consumers to position Campa Sure as a trustworthy everyday purchase
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Retail
CAIT Files Complaint Against Flipkart, Amitabh Bachchan For Misleading Ad
- by BW Retail World Bureau
- October 4, 2023
The Confederation of All India Traders (CAIT) has registered a complaint with the Ministry of Consumer Affairs against a Flipkart advertisement featuring Bollywood icon Amitabh Bachchan, promoting the upcoming Big Billion Days sale. CAIT deems the advertisement as “misleading” and detrimental to the interests of small retailers in the country. In its statement, CAIT has […]
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Health
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MediBuddy Launches Campaign Amitabh Bachchan, Promising Online Video Consultations With Specialist Doctors In 10 Minutes
- by BW Retail World Bureau
- June 27, 2023
MediBuddy, a digital healthcare platform promises to deliver an online video consultation with a specialist doctor in 10 minutes, 24X7, 365 days a year. The campaign focuses on creating a healthier India by launching a series of targeted brand films featuring Amitabh Bachchan. “In today’s time, individuals are increasingly demonstrating an inclination towards adopting a […]