D2C Brands Pivot To Retention As Digital Ad Costs Surge
India’s direct-to-consumer brands are shifting focus from aggressive acquisitions to retention and loyalty as rising ad costs and quick commerce compress purchase windows.
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70% of Indians Plans To Spend More This Diwali, Survey Suggests
- by BW Retail World Bureau
- September 13, 2023
New data shows approximately 70 per cent of Indians are ready to spend more this Diwali, representing a marked 35 per cent increase from last year, according to the third Festive Pulse Survey conducted by global advertising technology leader The Trade Desk (Nasdaq: TTD). The planned increase in consumer spending is led primarily by consumers’ […]