Category Expansion
Companies Electronics

BSH Home Appliances Sees Localisation, Category Expansion Driving India Growth

The company says that 2025 growth was led by accelerating premiumisation and rising consumer preference for high-capacity, technology-led appliances

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Companies Fashion & Lifestyle

Kraus Jeans Ups Retail Presence In North India, Plan 20 New Stores In 2026

The brand is also exploring category expansion with the introduction of sneakers and casual footwear

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Fashion & Lifestyle

Libas Forays Into Fragrance Segment With First Perfume Range

The move into perfumes reflects Libas’ aim to deepen its participation in high-frequency, high-engagement lifestyle categories that extend beyond apparel

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