The brand is also exploring category expansion with the introduction of sneakers and casual footwear
Kraus Jeans, a women’s apparel brand, has opened a new store at Vegas Mall, Dwarka, further strengthening its retail presence in North India and expanding access to its denim-led fashion offering. Looking ahead, Kraus plans to open 20 additional stores this year.
The brand is also exploring category expansion with the introduction of sneakers and casual footwear, further strengthening its goal of becoming a comprehensive casualwear destination for women. Kraus currently operates 27 exclusive brand outlets across India, with the Dwarka store forming part of its largest annual retail rollout, having opened 16 new stores in the current financial year.
“Our exclusive brand outlets allow us to showcase the full Kraus experience from the breadth of denim fits we offer to the craftsmanship and innovation behind every piece. The strong loyalty we see from our customers continues to encourage our expansion into new markets, and we are excited to bring the Kraus experience to shoppers in Dwarka,” stated Ravi Punjabi, Founder, Kraus Jeans.
The new store introduces shoppers to Kraus’s contemporary range of denim and casualwear, centred on great fit, all-day comfort, versatility and a Made in India ethos, the official statement added. Designed for the modern Indian woman, the store offers a wide selection of denim silhouettes and everyday essentials that blend trend-led design with effortless wearability.
The brand said that customers can explore the latest spring–summer 2026 (SS26) collection, featuring wide-leg denims, flare and straight fits, Korean pants, baggy jeans, oversized tees, and tops, catering to diverse style preferences.
