BigBasket Introduced New Frozen Food Brand “Precia”
BigBasket, a grocery e-tailer, has created a new frozen food brand called Precia in conjunction with chef Sanjeev Kapoor, according to a press statement issued on Tuesday. Precia will provide three product categories: frozen veggies, frozen nibbles, and frozen sweets, according to the statement. “We aim to redefine the landscape, meeting the growing demand for […]
