customer engagement
Brands Companies Finance News

Pansari Group Achieves 39% Volume Increase, 20% Value Gain In FY24

Pansari Group, a prominent player in the FMCG industry, has reported an outstanding performance for the fiscal year 2023-24, marking a 20 per cent surge in value and 39 per cent increase in volume. This growth sets the stage for further expansion and solidifies the brand’s position as a market leader. Highlighting their strategic focus […]

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Brands Companies E-commerce & Marketplaces News

Flipkart Teams Up With IIT Delhi To Revolutionise Ecommerce User Experience

Flipkart, India’s leading e-commerce platform, has entered into a memorandum of understanding (MoU) with the Foundation for Innovation and Technology Transfer (FITT), the industry interface organisation of the Indian Institute of Technology, Delhi (IIT-D). This collaboration marks a significant step in Flipkart’s ongoing efforts to strengthen its industry-academic partnerships. Under the MoU, Flipkart will extend […]

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News Real Estate

India’s Luxury Retail Soars 170%, High Streets Lead The Charge: Report

CBRE South Asia, in collaboration with PHD Chamber of Commerce and Industry, has unveiled their latest joint report titled ‘The Ascent of Indian ‘Luxe RE’, shedding light on the burgeoning luxury retail landscape across India’s top eight cities. The report reveals that high streets emerged as the preferred leasing choice for luxury brands in 2023, […]

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News Opinions

Challenges Of B2B Personalisation: From Theory To Reality

Is personalisation in ecommerce really that tough a nut to crack across B2B? With innovative technology enhancing shoppers personalised journey experiences, our shopping habits have evolved, and our commerce expectations have significantly increased. This has shifted expectation levels in the B2B world as businesses don’t just expect personalisation from their ecommerce journey, they demand it! […]

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Companies News

CAIT & META Partners To Train Indian Businesses In Social Commerce

The Confederation of All India Traders (CAIT) in association with META, owners of Facebook, Instagram and WhatsApp, is conducting a national drive to train the business community of the country to make optimum usage of social media for business purposes thereby promoting social commerce in India. The current yearly turnover of social commerce is 8 […]

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E-commerce & Marketplaces Electronics Feature National News Retail

Black Friday Sales Surge In India, Electronics Take Center Stage

Black Friday sales are no longer limited to the West as it is picking up the pace among Indian shoppers as well. The excitement is evident in the growing number of individuals eagerly anticipating substantial discounts. Across the country, retailers have witnessed a substantial increase in online purchasing during the last Black Friday. Shoppers want […]

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Opinions

Decoding The Significance of Layout And Visual Merchandising In Driving Sales For The Retail F&B Industry

India is a potpourri of various traditions, cultures, customs, and people have distinctive ways of life, each specific to a particular region of the country. What’s noteworthy is that the common thread that binds a mammoth population of 1.3 billion is their love for food. You find foodies at every nook and cranny of the […]

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Companies News Retail

Deloitte India, Capillary Technologies Partners To Drive Customer Loyalty In India

Deloitte Touche Tohmatsu India LLP and Capillary Technologies on Wednesday announced a strategic alliance to help companies increase customer loyalty, retention and engagement in India. According to the press note, the strategic alliance leverages Deloitte’s industry expertise and global networks along with Capillary’s AI-powered SaaS platform. Together, they intend to drive digital transformation and data-driven […]

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News Opinions

Enhancing Customer Engagement And Boosting Sales: AI-Powered Chatbots Are Revolutionising Retail

The retail industry has a direct impact on our Indian economy. As per the stats, it was valued at Rs 62.90 Tn in FY 2022 and is expected to reach INR 120.59 Tn by FY 2027 at a compound annual growth rate (CAGR) of 14.22 per cent. What’s propelling its growth momentum is the power […]

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consumer E-commerce & Marketplaces Opinions

Personalised E-conversations Deepens Customer Engagement

The new shopping habits of consumers, the growth of social commerce, and the trend of purpose-led brand communication have made it clear that online retailers need to have a robust conversational commerce approach. Over the last few years, promotional emailers and notifications from big e-commerce giants such as Flipkart, Amazon, Pepperfry, and Tata Digital have […]

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