Pansari Group, a prominent player in the FMCG industry, has reported an outstanding performance for the fiscal year 2023-24, marking a 20 per cent surge in value and 39 per cent increase in volume. This growth sets the stage for further expansion and solidifies the brand’s position as a market leader.
Highlighting their strategic focus for the upcoming years, Pansari Group aims to capitalise on their recently launched tea brand, TVOY, with a target of achieving at least a hundred crore in sales and a remarkable 70 per cent year-on-year volume growth. Additionally, the company anticipates a significant increase in the contribution of value-added products to overall sales, with a projected 20 per cent growth within the next two years.
Shammi Agarwal, Director of Pansari Group, expressed delight in the remarkable growth trajectory achieved during the fiscal year. He attributed the success to the company’s commitment to delivering quality products and innovative solutions. Despite facing challenges in international markets, including government regulations affecting wheat flour and rice duties, Pansari Group remained focused on diversification. Initiatives such as HoReCa International for valued customers and expansion into private-label offerings beyond commodities have further strengthened the brand’s position in the industry.
With a network of over 800 distributors, Pansari Group is strategically segmenting its distribution channels for commodities and value-added products, ensuring optimised operations. The company is also investing in technological advancements to enhance engagement with retailers, aiming to strengthen customer connection and retention.
The brand’s expansion efforts were evident with the successful launch of ‘Mojee’ cocktail syrups, Pansari Chai, and the TVOY Green Tea range, solidifying its position as an innovator in the FMCG industry.
Pansari Group has emerged as a leader in health-centric food products for home cooking. With a vision to lead in providing safe, healthy, and nutritious food cooked at home with ease and joy, the brand continuously strives to adapt to evolving consumer needs through technology and innovation. With a focus on achieving more and embracing new possibilities, Pansari Group remains committed to customer delight and healthy success.
