Centre Proactively Addressing Complaints On Innovative Dark Patterns: Pralhad Joshi
The ministry has identified 13 dark patters in guidelines issued on 30 November 2023, to prevent and regulate unfair trade practices
The ministry has identified 13 dark patters in guidelines issued on 30 November 2023, to prevent and regulate unfair trade practices
Twenty-six leading e-commerce companies, including Zepto, Zomato, Flipkart and JioMart, have declared their platforms free of dark patterns under 2023 regulations.
Noting that the extent of regulations should be limited, experts believe that experts say excessive regulation adds complexity for micro-sellers on ecommerce platforms.
With around 27 per cent of consumers encountering dark patterns in offline environments, the report suggests that deceptive design is not exclusive to digital platforms
In an earlier meeting with key representatives from major industry players, Pralhad Joshi noted the importance of responsible industry behaviour
Union Minister Pralhad Joshi urges all companies to now fully comply with the guidelines and integrate them into their internal governance
Major ecommerce companies in the food, pharmacy, travel, cosmetics, retail, clothing, and electronics sectors will be participating in the meeting