DeVans Forays Into Non-alcoholic Segment With Godfather Soda
The company has also teamed up with celebrity choreographer Melvin Louis for the campaign.
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Premiumisation Driving Tilt Towards Luxury Drinking Experiences, Says DeVANS’ Prem Dewan
- by kishan
- April 25, 2025
There is a steep inclination towards luxury drinking experiences, which has a direct correlation with premiumisation of alcoholic beverages, says Prem Dewan