During the festive season, the advertising and influencer marketing landscape in India experiences significant transformations. The digital domain continues to dominate, fueled by rising online activity and ecommerce growth, which has been accelerated by the Covid-19 pandemic. Brands are actively investing in digital advertising, with a focus on video content and personalised messaging. Influencer marketing […]
Non-metro cities’ Micro, Small, and Medium Enterprises (MSMEs) are surpassing their metro counterparts in Diwali sales this year, with an estimated ecommerce opportunity of a whopping USD 13 billion for Indian MSMEs during the festive season, according to a report by tech-enabled logistics platform and unicorn, Shiprocket. The report suggests that 10-15 per cent of […]
At least 47 per cent of Indians are expected to spend over Rs 10,000 on festive purchases, which is about 2.5 times more than last year, according to a recent report. The report titled India’s Festive Feeling Report 2023 by ShareChat and Moj also said that of the people spending a minimum of Rs 10,000, […]
All India Gem and Jewellery Domestic Council (GJC), the apex trade body that unites jewellery manufacturers, wholesalers, retailers and exporters, announced the launch of Jewellery Shopping Festival (IJSF) in New Delhi. The launch will be held across the country in 300 cities from 15 October to 22 November. The festival will offer benefits to both […]
The footwear industry is projected to experience a moderate growth of 7-8 per cent in the current fiscal, contrasting with the robust 28 per cent growth in FY23, as indicated in a report by Icra on Thursday. The industry encountered subdued revenue growth in the first half of FY24, primarily attributed to factors such as […]
foundit (formerly Monster APAC & ME), India’s talent platform, published the foundit Insights Tracker (fit), presenting the latest findings on hiring trends for September 2023. Hiring dipped 2 per cent month-over-month, according to the latest tracker. In addition, e-recruitment activities in India fell by 8 per cent in September 2023 compared to September 2022. The […]
The Good Glamm Group, eyeing an IPO in two years, is strategically prioritizing profitability by diversifying revenue streams and optimizing costs, according to Co-Founder Priyanka Gill. The content-to-commerce player, known for its omni-channel strategy and digital velocity, aims to capitalise on strong consumer sentiment and shopping intentions in the upcoming festive season. Currently experiencing over […]
Online sellers are gearing up for a promising festive season in 2023, expecting a significant uptick in sales after a rocky first three quarters of the year. A report by Redseer Strategy Consultants highlighted the optimism among sellers, with at least a 15 per cent year-on-year (YoY) jump in festive sales anticipated. The report, based […]
Consumers across India are bullish, excited and more eager than ever to shop online during this festive season, as per a study conducted by Nielsen Media India, on behalf of Amazon India. 81 per cent indicated strong sentiment and intent; 78 per cent trust online shopping and 1 in 2 intend to increase online spending, […]
Myntra, the fashion, beauty and lifestyle ecommerce platform has introduced a conversational AI-powered chatbot, Maya, to make customers’ shopping experience more seamless and customised, while helping them expedite their decision-making. With its elevated capability, Myntra’s virtual fashion influencer, Maya, transcends serving fashion inspiration on social media, to now also extending AI-backed shopping assistance on the […]
