Zepto Scales Fresh Supply Chain, Sells 22.1 Lakh Units Per Day
The company has scaled the category through direct sourcing, tech-led procurement, and it has marked a shift from transactional procurement to strategic partnerships with farmers.
The company has scaled the category through direct sourcing, tech-led procurement, and it has marked a shift from transactional procurement to strategic partnerships with farmers.
Only 7 per cent of Indian households currently utilise ecommerce or grocery apps for purchasing fruits and vegetables online, as revealed in a survey by LocalCircles. The survey, which garnered over 24,000 responses from household consumers across 297 districts in India, indicated that 61 per cent of respondents were male, while 39 per cent were […]