Bikaji Foods Taps Pankaj Tripathi For “Kya Baat Hai Ji” Campaign
The snacks major launches an emotion-led campaign tailored to Uttar Pradesh, spotlighting everyday Indian moments with actor Pankaj Tripathi Bikaji Foods International, India’s third-largest ethnic snacks maker and one of the fastest-growing players in the organised snacks market, has unveiled its new integrated brand campaign, “Kya Baat Hai Ji!”, featuring acclaimed Bollywood actor Pankaj […]