By Rajany Pradhan As temperatures rise across India, so does the demand for refreshing beverages, marking the onset of the peak season for companies. With an array of iconic brands under its belt, including Pepsi, 7up, Mirinda, Mountain Dew and Tropicana, PepsiCo India is gearing up for an exciting summer ahead, along with other beverage […]
With the release of the NARZO 70 Pro 5G, scheduled to debut on March 19, Tao Zhang, Chief Marketing Officer, realme India reveals the brand’s focus on young users, marketing strategies, AI strategy and more The smartphone industry in India represents both challenges and opportunities for brands. In a market where competition is fierce and […]
The beauty brands have high expectations for this year’s wedding season in India, as it leads to more cosmetics sales. The brands have experienced a substantial surge in sales and heightened demand within the beauty segment. However, the sector faces challenges amid the peak times. “While the wedding season has brought us amazing sales, we […]
Black Friday sales are no longer limited to the West as it is picking up the pace among Indian shoppers as well. The excitement is evident in the growing number of individuals eagerly anticipating substantial discounts. Across the country, retailers have witnessed a substantial increase in online purchasing during the last Black Friday. Shoppers want […]
Ice cream is a sweet treat that we all enjoy especially during the summers, as even a single scoop feels like a bowl of heaven to beat the heatwaves. Most of the ice cream brands have reported good sales because of the high demand during summer. However, as winter approaches with the advent of the […]
