Mayank Shah
Brands Companies Feature FMCG News

Interim Budget 2024: No Fireworks Expected Yet FMCG Sector Seeks Rural Rebound

FMCG sector navigates muted rural demand and eyes government support in the upcoming budget for growth, innovation and healthier product incentives The rural demand has been muted over the past quarter for almost all fast-moving consumer goods (FMCG) companies. The Interim Budget that will be presented on 1 February will be a Vote on Account […]

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Brands Companies Interviews News

Parle Sets Ambitious Targets, Aiming for 12-15% Increase In Revenue

Parle, a well-known biscuit manufacturer, has described its ambitious plans for the upcoming months, concentrating on both consolidation and expansion in an exclusive conversation with BW Retail World. The company aims to strengthen its position in the atta (wheat flour) and cereal categories while utilising its recent successful launches. With its expansion into atta and […]

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consumer FMCG News Opinions

The Evolving Scenario of Customer Experience In FMCG

The FMCG industry is an ever-changing and highly competitive space that places great emphasis on customer experience. In today’s world, customers seek personalized experiences, convenience, affordability and seamless omnichannel interactions with brands as more and more companies innovate their strategies and product offerings to capture the consumer’s mindshare. The importance of personalization in the FMCG […]

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