Non metros
Companies E-commerce & Marketplaces

Non-metros Dominate Sales Event’s Opening Weekend, Claims Meesho

The company witnessed around 24 crore customers visiting the platform during the opening weekend

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Brands Companies Consumer E-commerce & Marketplaces

Only 20-25% Of India’s 850 Mn Internet Users Shop Online, Says McKinsey

The report says that the next wave of ecommerce growth is expected to be fuelled by two factors: increasing penetration in newer segments and deeper penetration into tier-two and tier-three cities

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Companies Consumer Economy

Beyond Metros: Quick Commerce’s Small Town Puzzle

Winning in smaller cities requires predictable buying patterns, clear value, low waste, and seamless supply chains

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Brands Companies Consumer Fashion & Lifestyle Interviews people

Demand Shifting Towards Comfort Being Non-negotiable: Numero Uno’s Dhingra

Jaiwant Singh Dhingra notes that the correct way to operate a long-term, successful apparel brand, at least for India, is to cater to the trends that are happening currently

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