Coca-Cola India Revives RimZim With Retro-Loaded Campaign
The beverage major reimagines an iconic R. D. Burman track to relaunch its cult jeera drink with a high-decibel, nostalgia-driven marketing blitz As India’s appetite for local flavours intensifies, Coca-Cola India has brought back its cult classic RimZim Jeera with a relaunch that embraces nostalgia while deliberately refusing subtlety. Anchored in the thought, “Jeere […]