New science-led skincare range strengthens Oriflame’s skinimalist portfolio in India Swedish holistic beauty and wellbeing brand Oriflame has announced a collaboration with actor Nitanshi Goel for the launch of its Opt Optimals Even Out skincare range in India, reinforcing its focus on skinimalism and dermatologically tested, science-backed formulations tailored for Indian consumers. The launch […]
Oriflame marks 30 years in India, highlighting science-backed product excellence, women-led entrepreneurship, and expansion plans across skincare, wellness, and emerging markets
Edyta Kurek, Senior Vice President, Oriflame India and Indonesia, discusses the brand’s innovative retail strategies, focus on sustainability, and commitment to empowering local entrepreneurs in India’s competitive beauty market How has Oriflame India adapted its retail strategy to cater to the rapidly evolving preferences of Indian consumers, especially in the skincare segment? Oriflame India […]
With the country’s cosmetics industry projected to grow to USD 20 billion by 2025, brands are leveraging innovative strategies and collaborations to meet the high expectations of modern brides The Indian wedding season is not just a celebration of love and tradition; it’s also a multi-billion-dollar industry that drives significant demand in the cosmetics […]
