New science-led skincare range strengthens Oriflame’s skinimalist portfolio in India
Swedish holistic beauty and wellbeing brand Oriflame has announced a collaboration with actor Nitanshi Goel for the launch of its Opt Optimals Even Out skincare range in India, reinforcing its focus on skinimalism and dermatologically tested, science-backed formulations tailored for Indian consumers.
The launch marks a strategic expansion within Oriflame’s Optimals portfolio, as Indian consumers increasingly shift towards simplified skincare routines that prioritise efficacy, gentleness and long-term skin health. The Opt Optimals Even Out range is formulated with a high-performance blend of niacinamide, rainbow algae extract, glycolic acid and para-probiotic technology, designed to address pigmentation and uneven skin tone while supporting hydration, skin resilience and barrier health.
Actor Nitanshi Goel, who gained acclaim for her debut performance in Laapataa Ladies and has been recognised with Filmfare and IIFA Awards, brings cultural relevance and relatability to Oriflame’s evolving skincare narrative. Her association aligns with the brand’s emphasis on authentic, everyday skincare journeys and trust-led solutions focused on consistency rather than quick fixes.
As part of the collaboration, Goel will feature across Oriflame’s digital platforms, product catalogues, website and social media channels, strengthening visibility for the Optimals range and enhancing engagement with skincare-first audiences.
Commenting on the launch, Abhishek Chakraborty, Head of Brand Communication, Digital and PR, Oriflame India, said skincare continues to be a key growth driver for the brand in the country. “Consumers are increasingly seeking solutions that combine efficacy with simplicity. The Opt Optimals Even Out range reflects our commitment to science-led skincare that addresses real concerns while supporting overall skin health. Nitanshi Goel’s association further reinforces Oriflame’s leadership in delivering trusted skincare solutions,” he said.
Sharing her perspective, Nitanshi Goel said she values skincare routines that prioritise consistency and long-term skin health. “The Opt Optimals Even Out range fits seamlessly into everyday life. Partnering with Oriflame feels natural, as the brand encourages embracing real skin through mindful, science-backed skincare,” she said.
Suitable for all skin types, the Opt Optimals Even Out range includes cleansers, a targeted serum, creams, a skin protector with SPF 50, and specialised gel face patches. Priced between Rs 469 and Rs 1,899, the range is available on Oriflame’s website and through its brand partners across India.
The collaboration underlines Oriflame’s continued investment in high-growth skincare segments driven by concerns such as hyperpigmentation, uneven skin tone and skin barrier health, as the brand deepens its presence in the Indian beauty market.
