Film-led campaign urges shift toward formulations tailored for children aged 3–13
Tuco Kids, a Bengaluru-based direct-to-consumer brand focused exclusively on children aged three to 13 has unveiled a new campaign titled “Would You Let Your Child…?” featuring filmmaker and choreographer Farah Khan, aimed at highlighting the need for age-appropriate skincare products for children.
In the lead film, Khan asks parents whether they would allow a child to hold a beer, drive a car or get married, each drawing an instinctive refusal, before pivoting to the central question: why, then, are adult skincare products considered acceptable?
According to the company, the campaign underscores the point that children’s skin is more delicate and requires gentler formulations, particularly due to regular exposure to sun, sweat, pollution and outdoor activity.
The campaign showcases products from the brand’s portfolio, including the Dull Skin Kit and the Tangled Hair Kit. Tuco Kids said its formulations use ingredients such as reetha, amla, turmeric and kesar, and are certified by dermatologists and paediatricians.
“Farah’s authenticity is exactly what this campaign needed. She’s not reading from a script; she’s speaking as a mom who wishes better options existed for her own kids. That frustration, that ‘why didn’t this exist sooner’ feeling, is what every parent experiences when they discover Tuco. This campaign is about starting an honest conversation about what we’re putting on our children’s skin,” said Aishvarya Murali and Chanakya Gupta, Co-founders, Tuco Kids.
