PwC Survey
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75% Of Indian Consumers Plan To Increase Spending In Key Categories

Trust issues persist in the Indian retail industry despite increased consumer spending PwC’s inaugural ‘Voice of the Consumer Survey 2024’ draws on over 15 years of consumer research, capturing insights from over 20,000 consumers across 31 countries, including 1,000 consumers in India. The survey reveals that 75 per cent of Indian consumers anticipate increased spending […]

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Indian Consumers Cutting Back On Non-Essential Spending And Expecting Reduction In Expenditure Across All Categories Over Next 6 Months: PwC Survey

Consumers globally are weighed down by concerns around cost of living and personal finances. Around 74 per cent of Indian respondents say they are concerned about their personal finance situation, as opposed to 50 per cent globally. 63 per cent of Indian consumers are cutting back non-essential spending altogether, according to the 2023 PwC Global […]

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