The proudly Indian, vegan lifestyle brand adds humour and heart to its latest festive campaign, reminding shoppers that a Zouk bag is more than a gift—it’s a solution This Diwali, Zouk, the proudly Indian and cruelty-free lifestyle brand, has launched a festive campaign that hilariously captures a scene every Indian household knows too well […]
In an exclusive BW Retail World interview, Zouk Co-Founder Pradeep Krishnakumar shares how the brand disrupted the handbag market by blending heritage craftsmanship with modern design, pioneering a D2C-first model, and charting ambitious growth plans What inspired you to start Zouk, and how did you spot the market opportunity? The idea for Zouk was […]
New initiative celebrates individuality, Indian heritage, and conscious fashion during IPL 2025 Zouk, the proudly Indian and 100 per cent vegan lifestyle brand, has launched its latest campaign, A Bagful of You, a heartfelt celebration of individuality, cultural pride, and the modern Indian woman. Fronted by National Award-winning actress and fashion icon Kriti Sanon, […]
Pradeep Krishnakumar, Co-founder, Zouk, has been featured in the ‘BW Retail World 40 under 40’ list by BW Businessworld, recognizing his exceptional contributions to the e-commerce and D2C industry. Zouk, is a direct-to-consumer (D2C) brand known for its stylish and functional products with a distinct Indian essence. Under Pradeep’s leadership, Zouk has experienced remarkable growth, […]
