The proudly Indian, vegan lifestyle brand adds humour and heart to its latest festive campaign, reminding shoppers that a Zouk bag is more than a gift—it’s a solution
This Diwali, Zouk, the proudly Indian and cruelty-free lifestyle brand, has launched a festive campaign that hilariously captures a scene every Indian household knows too well — men turning into “walking storage units.” Whether it’s holding phones, chargers, lip balms or keys, every husband, brother, or father has been there.
The brand’s new film playfully follows one exasperated man who decides he’s had enough — and finds the perfect fix by gifting Zouk bags to his wife and sister this festive season. Stylish, functional, and vegan, these bags not only solve the “no pocket” problem but also double as thoughtful Diwali gifts.
Speaking about the campaign, Disha Singh, Founder of Zouk, said, “The festive season in India pulls families together like no other, and with it come those quintessentially Indian moments, like men being handed random things by their wife, sister, or friend. Our film captures this everyday truth with humour. A Zouk bag not only solves the ‘no pocket’ problem, it’s also a thoughtful festive gift. So this Diwali, we highly recommend saving yourself and gifting her a Zouk.”
Alongside the campaign film, Zouk has also rolled out The Big Bag Festival, a curated Diwali gifting series featuring special combos and festive boxes designed for sisters, partners, and colleagues. The brand has collaborated with Palmonas, Bombay Sweet Shop, and Renee Cosmetics to offer unique co-branded giftables.
To make festive gifting effortless, Zouk’s products are now available on Swiggy Instamart, Zepto, Blinkit, Flipkart Minutes, and Myntra M-Now, catering to last-minute shoppers. Customers can also explore the festive range at The Gift Shop by Zouk.
With its blend of humour, cultural insight, and practicality, Zouk’s campaign celebrates the quirks of Indian households while reinforcing the brand’s identity as a modern, sustainable choice.
