Presently, the brand has opened 50 stores and is developing its presence in the rapidly growing tier 2 and 3 markets of India
Stylox Fashion, a denim and casual wear brand, has revealed its plan for retail expansion to set up 100 extra stores each year, with the end goal of 500 outlets by the financial year 2030. Presently, the brand has opened 50 stores and is developing its presence in the rapidly growing tier 2 and 3 markets of India.
In recent months, Stylox Fashion has been working to increase its presence, which included the opening of new stores in Dundahera and Lakhimpur in November, and in Gorakhpur in December. The rollout for December will carry on with the new stores in Kichha, Modinagar, and Sangli, which will allow the brand to finish the year with four new outlets in December.
“The vision of opening 100 new stores annually is in alignment with our mission to allow Indian consumers to access fashionable, high-quality clothes. The powerful drive from the up-and-coming cities further supports our conviction that the next great strides in Indian fashion will be made outside big cities,” Co-founders Ritika Mehra and Vishal Mehra highlighted.
The official statement noted that the growth of Stylox Fashion is much supported by the rising consumer interest in the smaller markets, where young consumers are looking for the premium-quality fashion stuff at the honest prices. Stylox Fashion is also targeting to be the most accessible value-fashion brand in India through deepening its presence in the non-metros, it added.
The company will continue to concentrate on customer experience, product innovation as well as the expansion of its market penetration in north and west India which is the mainstay of its long-term expansion plan,” the statement pointed out.
