The Bengaluru-headquartered startup plans to deploy the fresh capital towards building its fulfilment infrastructure and strengthening its demo operations network
Epik, a try and buy quick commerce startup focused on consumer electronics and home appliances, has raised USD 1 million in a pre-seed funding round led by InfoEdge Ventures. The round also witnessed participation from several marquee angel investors.
The Bengaluru-headquartered startup plans to deploy the fresh capital towards building its fulfilment infrastructure, expanding its product catalogue and strengthening its demo operations network across Indian cities. Epik sells marquee brands including Philips, Meta Rayban, Samsung, Dyson, Apple, Eureka Forbes, Wonderchef, Dreame, Dell and Ecovacs and others.
“We built Epik because we believe the future of electronics buying is not just a better app or a faster delivery. It is experience commerce where a real human expert shows up at your door in 60 minutes, letting you touch, compare and buy with zero friction. This raise from InfoEdge lets us build the new-age infrastructure to make that consumer behaviour the norm, not the exception,” said Gotama Gowda, Co-founder and Chief Executive Officer, Epik.
Epik addresses a persistent friction in India’s electronics market, where online purchases above Rs 5,000 suffer from trust-deficit marked by long research cycles, conflicting information and high return rates estimated at 15 to 25 per cent largely due to unmet expectations and the absence of pre-purchase product interaction.
For consumers, this translates into significant decision anxiety, with no reliable way to touch, feel, or compare products before buying, unless they brave through Bangalore traffic to visit physical stores that may not offer adequate visibility of selection.
The startup operates at the intersection of quick commerce and experiential retail, introducing a service layer that delivers not just products but decision-making support in under an hour. Its logistics model involves trained personnel, demo units and tightly managed scheduling through hubs to ensure rapid fulfilment, as per the official statement.
“As quick commerce reshapes consumer expectations around speed and convenience, categories like electronics still require a higher-trust purchase experience and a replication of the offline physical experience in the comfort of one’s home, at quick commerce speed. Epik is building infrastructure for exactly this gap such that it helps customers make high-consideration purchases with greater confidence,” added Kitty Agarwal, Partner, Info Edge Ventures.
