The Supersafe Color Max Lipstick and PlayUp Lip Crayon Collection are the latest additions to Juice Cosmetics’ growing portfolio of successful products
Juice Cosmetics, a leading name in beauty innovation, has announced the launch of its latest Supersafe product collections: the Supersafe Color Max Lipstick and the PlayUp Lip Crayon Collection. Coinciding with the launch, the brand has also revamped its website to offer a more engaging and user-friendly experience for its customers.
Rajeev Chakraborti, Director of Juice Cosmetics, shared the inspiration behind the new range: “We wanted to create something safe that everyone could use. Our strongest point is that we have our own R&D and manufacturing, which helps bring our concepts to life seamlessly. From research to sales, we are deeply integrated, allowing us to provide the best to our consumers.”
The Supersafe Color Max Lipstick and PlayUp Lip Crayon Collection are the latest additions to Juice Cosmetics’ growing portfolio of successful products. Enriched with key ingredients such as Bio-Retinol, Shea Butter, and Vitamin E, the Supersafe Color Max Lipstick offers vibrant, long-lasting, non-transfer colour while hydrating and protecting the lips. Similarly, the PlayUp Lip Crayon Collection provides a versatile, transfer-proof crayon that can double as a lip liner, with the same nourishing formula for smooth application. Both collections prioritise lip health, making them ideal for beauty enthusiasts looking for long-lasting wear.
Amrit Kamra, Project Lead at Juice Cosmetics, expressed excitement over the new launches. “We aim to stay committed to providing high-quality products that enhance personal expression. With ingredients like Bio-Retinol and Shea Butter, we’ve ensured that consumers get the best quality products at affordable prices.”
In addition to its product launch, Juice Cosmetics has introduced a new campaign, #LabelPadhoHoshiyarBano, spearheaded by a unique character named Ruru. The campaign encourages consumers to be mindful of product labels, focusing on the ingredients, application guidelines, safety precautions, and regulatory information. Ruru, an empathetic and inquisitive child from Generation Alpha, uses her “superpowers” to raise awareness about the importance of reading labels and making informed decisions. The campaign aims to educate consumers about the potential risks of certain ingredients, particularly for different skin types, while promoting sustainable and responsible beauty practices.
Driven by her playful curiosity, Ruru encourages consumers to reconsider their purchasing habits and consumption behaviour in the cosmetics industry. By using her heightened sensitivity to detect when buyers neglect label information, Ruru helps raise awareness of the importance of being informed, leading to the creation of the hashtag #LabelPadhoHoshiyarBano.
Juice Cosmetics’ new campaign and product launches showcase the brand’s commitment to innovation, safety, and consumer education, aligning with their goal of offering beauty solutions that enhance both well-being and personal expression.
