Brand introduces Laung-Kapur and Oudh Havan Cups to strengthen its presence in the luxury spiritual lifestyle segment
Kalyanamm Organics has expanded its ritual fragrance portfolio with the introduction of two premium havan cup variants that are Laung-Kapur Havan Cup and Oudh Havan Cup, as it looks to strengthen its presence in the growing spiritual lifestyle products market.
The company said the new products build on its focus on combining traditional ritual practices with premium fragrance offerings aimed at consumers seeking more immersive spiritual experiences.
The Laung-Kapur Havan Cup blends clove and camphor, ingredients traditionally used in religious rituals and believed to help purify spaces. The company said the product is designed for use during meditation, chanting and other spiritual practices.
The Oudh Havan Cup draws inspiration from agarwood, often referred to as the “Wood of the Gods”, and features a woody and resinous fragrance profile with subtle sweet and smoky notes. The product uses slow-burning technology intended to provide a longer-lasting aroma during rituals.
Both variants are made using cow dung, a traditional material commonly used in havan rituals, the company said.
“Our growth strategy is rooted in honoring tradition while responding to the modern buyer’s expectations for sophistication and authenticity. The expansion of our business enables us to increase our presence in the premium market while we introduce products that deliver both special value and sophisticated quality to the ritual fragrance market,” said Nidhi Sabbarwal, founder of Kalyanamm.
The expansion is part of the company’s efforts to strengthen its position in the premium spiritual fragrance segment as demand grows for ritual products that combine traditional ingredients with contemporary product design.
