At the heart of the range is the new Nivea luminous even glow serum, a fast-absorbing formula powered by the company’s patented Thiamidol, along with Niacinamide and Aloe Vera
Skincare brand Nivea has expanded its face care portfolio with the introduction of the Nivea luminous even glow range. The new range is the brand’s attempt at resonating with young, trend-conscious audiences, especially Gen Z, who value fresh routines and care for glowing skin.
The range is centred around the Nivea luminous even glow serum, a fast-absorbing formula powered by the company’s patented Thiamidol, along with Niacinamide and Aloe Vera. Designed to address uneven skin tone at its source, the serum is designed to help reduce the appearance of dark spots and pores while providing hydration, according to the company.
The company further said that Thiamidol works by balancing melanin production to target pigmentation at its root cause, while Niacinamide helps improve skin texture and pore appearance and Aloe Vera provides lasting hydration.
“Skincare in India is evolving rapidly, with consumers increasingly seeking solutions that go beyond surface-level benefits to address skin concerns with proven efficacy. We are observing a growing expectation for products that combine advanced science with everyday accessibility, delivering both immediate confidence and long-term results. At NIVEA, our focus is to bring globally trusted skincare innovations to Indian consumers in formats that seamlessly fit into their routines,” stated Geetika Mehta, Managing Director, Nivea India.
The company has also introduced the luminous even glow foam cleansing range, available in bubble foam and whip foam variants, designed to cleanse, brighten and prep the skin for the rest of the skincare routine. The Nivea luminous even glow day cream with SPF 50 and night cream is aimed at creating a comprehensive skincare routine, designed to support brighter, even-looking skin throughout the day and night, the company added.
