Clean beauty brand blends Italian innovation with vegan performance for bold, long-lasting lashes
Re/do Beauty has expanded its colour cosmetics portfolio with the launch of Beyond Bold Mascara, a high-performance lash product designed to deliver volume, shine and definition across all lash types. Introduced in January 2026, the new mascara reinforces the brand’s positioning at the intersection of makeup and skincare-led innovation.
Made in Italy for the Indian market, Beyond Bold Mascara combines carefully selected natural and synthetic waxes to create a film-forming effect that instantly builds fuller, more voluminous lashes. High-shine polymers coat each lash with a luminous, gel-like finish, while the rich, creamy texture ensures smooth, even application without weighing lashes down.
A key differentiator is the mascara’s triangle-shaped brush, engineered with a mix of short and long bristles to coat lashes from root to tip. The brush is designed to pick up the optimal amount of product, minimising excess and preventing clumping, regardless of lash length or density.
The vegan formula is built for long wear, with premium film-forming agents that help keep lashes lifted, defined and dramatic for up to 12 hours. Re/do Beauty says the formulation delivers standout performance without compromising on comfort or clean beauty principles.
Commenting on the launch, Nikita Jain, Co-founder, Re/do Beauty, said, “With Beyond Bold Mascara, we wanted to create a lash essential that delivers impact without compromise. From globally sourced ingredients and Italian innovation to high-performance vegan actives, every detail has been designed to suit all lash types while offering bold volume, shine and long-lasting wear.”
Priced at Rs 1,499, Beyond Bold Mascara is positioned as a premium everyday essential, timed to align with New Year social occasions and evolving beauty trends. The brand says the product is suited to a range of settings, from workwear and daytime events to evening outings and celebratory moments.
With this launch, Re/do Beauty continues to strengthen its clean, performance-driven offering for Indian consumers seeking results-led beauty solutions that balance efficacy with aesthetics.
