As per the company, kitchenware is the most gifted category where the most gifted items are mixer grinders, juicers and thermal drinkware
With a 95 per cent increase in total orders and a 107 per cent increase in customers making a purchase, Amazon Business has clocked over 134 per cent growth year-on-year (YoY) on Corporate Gifting Store in the first 10 days of the Amazon Great Indian Festival 2024. As per the company, Kitchenware is the most gifted category where the most gifted items are mixer grinders, juicers and thermal drinkware.
Corporate Gifting Store, introduced by the Amazon Business, features over 8,500 goods and service tax-enabled (GST-enabled) products. The data from the company revealed that mixer grinders, and juicers emerged as the most gifted items showing 5.5 times growth YoY followed by other kitchenware like cookers which saw three times growth.
“The remarkable growth of our Corporate Gifting Store this festive season highlights the rapid adoption of e-procurement across India. This surge reflects both the convenience of online gifting and the evolving needs of modern businesses,” stated Suchit Subhas, Director, Amazon Business.
The data from the company highlighted that headphones are leading the corporate gifting trend. Speakers have emerged as the breakout category, witnessing a six times surge in orders compared to last year. Laptop bags were another top-selling category with 2.5 times YoY growth.
“From home decor crafted by artisans in Ernakulam, Kerala, finding its way to eager buyers and recipients in Udhampur, Jammu and Kashmir; to discerning customers in Tinsukia, Assam and Kohima, Nagaland; to Delhi-based sellers dispatching their wares to far-flung customers in the Andaman & Nicobar Islands, Amazon Business has facilitated connections between sellers and corporates across the diverse tapestry of India,” as stated by the company.
The data revealed that chocolate is the most gifted category with 1.7 times YoY growth. Dry fruit hampers saw 3.7 times YoY growth and tea and coffee hampers also emerged as gifting items with 2 times YoY growth.
