Strategic alliance to enhance retail presence and consumer access to Crocs’ products in the Indian market
Apparel Group has unveiled the expansion of its partnership with Crocs, the global footwear brand. Apparel Group has been appointed as the exclusive retail licensee for Crocs’ products in North and East India, enhancing Crocs’ presence in the Indian market.
Tushar Ved, President of Apparel Group India, expressed enthusiasm about the partnership, “At Apparel Group, we are committed to offering our customers the best shopping experience possible. Our focus is to build on the success we have achieved in the GCC region and extend it to new markets in North and East India. With the addition of Crocs’ iconic footwear brand to our Indian portfolio, we are excited to expand our customer reach and offer a wider range of high-quality products.”
Abhishek Bajpai, CEO of Apparel Group India, highlighted the company’s dedication to enhancing the retail experience, “Our partnership with Crocs is poised for growth and enhancing their presence through our existing retail network. We are confident that through this partnership, we will meet consumers’ growing aspirations for lifestyle brands in the region.”
Sumit Dhingra, Vice President and General Manager of India, Middle East and Africa for Crocs, added, “Our partnership with Apparel Group is a strategic move for us as we continue to expand our business in India. By adapting their proven strategies to meet the unique needs and preferences of the Indian market, we are confident that this move will further enhance our offerings and open even more prospects for growth and success.”
The alliance is expected to create new opportunities for both companies while providing Indian consumers with greater access to Crocs’ popular products. Customers in North and East India will soon be able to choose from an extensive collection of Crocs footwear for men, women and children.
