Archies aims to strengthen its visibility and connect with a wider, digitally-savvy audience, while magicpin enriches its platform by adding Archies’ gifting solutions to its portfolio
Aimed at enhancing the gifting experience, Archies, a brand in the social expression industry has entered into a strategic collaboration with magicpin, a discovery and savings hyperlocal. The collaboration stems from a shared goal of expanding their presence in the gifting market.
As per the official statement from the company, Archies aims to strengthen its visibility and connect with a wider, digitally-savvy audience, while magicpin enriches its platform by adding Archies’ gifting solutions to its portfolio.
“We are thrilled to join hands with magicpin to further solidify our position in the gifting category. This collaboration allows us to engage with a dynamic, tech-savvy audience, enhancing their gifting journey with our innovative and timeless offerings,” stated Varun Moolchandani, Executive Director of Archies.
With over 10 million users across top 20 cities, magicpin provides Archies an opportunity to target high-intent shoppers seeking meaningful and personalised gifts. Through this collaboration, both brands seek to drive growth and engagement by combining Archies’ gifting expertise with magicpin’s tech-driven marketing capabilities.
“Our partnership with Archies reinforces our commitment to empowering businesses and customers alike, and we are excited to offer additional savings to all of our users on Archies through this collaboration. As the magicpin ecosystem expands, Archies can harness a broader customer base while delivering exceptional value and personalised services powered by us,” highlighted Naman Mawandia, CXO – Enterprise Brands at magicpin.
Seasonal campaigns and promotional activities will amplify the partnership’s impact, especially during high-demand periods. As per the company, the success of this partnership will be measured through key performance indicators, including sales growth, customer engagement and repeat purchases.
