The appointment marks a milestone in the gifting giant’s 46-year legacy, blending tradition with fresh leadership for a new growth phase Archies, India’s popular gifting brand, has appointed Hanisha Gandhi as its Executive Director, the first woman – and the first outsider – to hold the role in the company’s 46-year history. The landmark […]
Archies aims to strengthen its visibility and connect with a wider, digitally-savvy audience, while magicpin enriches its platform by adding Archies’ gifting solutions to its portfolio
The expansion is expected to incur no additional costs as the company will continue to work with the same channel partners, says Varun Moolchandani, Executive Director, Archies
Gifting companies witness soaring sales, chocolate charms dominate hearts in Valentine’s Week Amidst the end of Valentine’s week with heartfelt expressions and romantic gestures, gifting companies and brands have witnessed impressive growth in their sales compared to last year. The brands are expected to report the skyrocketed number of sales by the end of today. […]
Archies’ Executive Director, Varun Moolchandani unveils the brands foray into quick commerce, Mondelez partnership and next-gen marketing anticipating strong growth along with the fiscal future in an exclusive conversation with BW Retail World As Valentine’s week gears up, the brand is all set to infuse the season of love with a touch of warmth and […]
The gifting brand Archies on Wednesday unveiled its charming brand mascot, AMA. AMA emerges as an endearing animated character embodying the core values of the Archies brand. Encompassing leadership, friendship, joy, loyalty, and self-expression – pillars Archies has championed for over four decades – AMA evokes nostalgia and excitement. Serving as a powerful catalyst, AMA […]
Over time the retail network for greeting cards has experienced a notable shrinkage due to the growing preference for more personalised gifts and seasonal products. However, Archies has managed to sustain its market position very well, said Varun Moolchandani, Executive Director at Archies in an exclusive interview with BW Retail World. “For Archies, it’s not […]
Archies, the gifting brand announced the launch of its exclusive product range in anticipation of the upcoming Friendship Day. The Friendship Day product range features an array of delightful items that capture the essence of true friendship. Each product has been thoughtfully crafted to evoke fond memories and strengthen the bond between friends. The new […]
Archies, a gifting retailer and MCaffeine, a skincare and wellness brand- have joined hands to enhance the gifting experience of their joint customer base. According to the official statement, this partnership intends to provide optimal product awareness and promotion among users. With their combined efforts, Archies and MCaffeine expect to develop a distinctive idea that […]
“The Budget 2023 is hopeful for the whole Indian economy, as well as for consumers’ pockets,” said Varun Moolchandani, Executive Director-Archies. Despite the rising tax on soft toys, the Chinese toys industry, Archies, is optimistic about the future year. Moolchandani said that the government’s action is to boost the “Made in India” movement. “We delivered […]
